What's digital marketing? Why should companies consider it?
People consume digital content on a regular basis. Phones, laptops, tablets, desktop computers- these screens have access to all the content available on the web. And because people today have incorporated their lives with these gadgets, everything that is available on them can be consumed by masses anytime around the clock. Most companies have already realized that they would also have to go digital in order to reach out to today's audience. In case you haven't given much thought to digital marketing, you may miss valuable opportunities to reach out to a wider audience for increasing your sales and profits: What is digital marketing exactly? Simply put, with the aid of one or more types of electronic media, digital marketing is advertising products, services and brands. This differs significantly from traditional marketing because it requires the use of platforms and methods that enable a brand to evaluate realtime marketing campaigns. This gives companies a clear id...